Aug 9 2018

New High School Athletic Director is Alphonso Powell

August 9, 2018

On August 9, 2018, the Piedmont Unified School District announced the selection of Alphonso Powell as the new Director of Athletics for Piedmont High School and Millennium High School. Mr. Powell has extensive coaching experience, as well as an impressive background in Athletic Administration.

Mr. Powell has served as the Executive Director of Athletics and Activities for the Oakland Unified School District since 2015. During that time he also was the CIF Commissioner for the Oakland Section and Oakland Athletic League. Mr. Powell was instrumental in increasing athletics across Oakland schools, as well as establishing middle school athletic programs to provide extra-curricular activities and increase opportunities for athletic participation.

Mr. Powell has served as an athletic coach for over 25 years. He has been a head coach in football, basketball, wrestling, and soccer, as well as a varsity assistant coach in football, basketball, baseball, and tennis. He led Fremont High School to six consecutive winning seasons and two Silver Bowl appearances. He has also coached football at the Community College level.

Mr. Powell played four sports while attending Cordova High School, winning Metro League titles in football and basketball. He played football at Sacramento City College, where he was a member of the Panther’s 1989 Camino Del Norte Conference championship team.

He also has extensive experience as an educator at the school site and in the classroom. Prior to his role as the Executive Director of Athletics and Activities for the Oakland Unified School District, Mr. Powell was an Assistant Principal for six years at Father Keith B. Kenny K-8 School in Sacramento—a public K-8 school in the Sacramento Unified School District.

He was also the Director of Student Athletics, Curriculum and Academic Achievement for the Twin Rivers Unified School District and a Special Education Teacher in the Grant Joint Union High School District.

Mr. Powell attended California State University, East Bay, where he received his Bachelor’s of Science in Recreation Administration. He received his Level II Education Specialist Credential from Project Pipeline and his Administrative Services Credential from California State University, Sacramento.

PHS Principal Adam Littlefield coordinated the recruitment and selection process. Administrators, teaching staff, coaching staff, members of the PHS Athletic Boosters, the City of Piedmont’s Recreation Director, and a student representative participated in the interviews.

PHS Principal Adam Littlefield commented, “The Piedmont High School and Millennium High School communities are fortunate to have a new Director of Athletics with Mr. Powell’s experience. His attitude, skills, and knowledge will serve as the foundation for a successful athletics program. I am excited to have him as a member of our administrative team.”

“Mr. Powell brings incredible coaching, teaching, and athletic administration experience for our student-athletes, coaches, and Piedmont Community,” Superintendent Randall Booker commented. “I’m really looking forward to working with him and know that our athletic community will truly benefit from his leadership.”

The District’s Director of Athletics is responsible for: recruiting, hiring, supervising, and evaluating 175 coaches; developing and overseeing the Athletic Department budget; monitoring student eligibility; serving as the school representative of the Western Alameda County Conference; partnering with the PHS Athletic Boosters; coordinating team schedules, transportation, equipment, and supplies for 49 teams; and ensuring a safe and supportive program for over 500 student athletes. The Director of Athletics, which is a full-time administrative position funded jointly by the District and the Piedmont Education Foundation, requires a coaching certification. The position was broadly advertised, and there were 25 applicants.

Mr. Powell will start in this position on August 21, 2018, at an annual salary of $106,139.


3 Responses to “New High School Athletic Director is Alphonso Powell”

  1. For 500 student athletes, there are 49 teams (1 per each 10 students) and 175 coaches (3.6 per team). Did I read that correctly? Of these 175 coaches, how many are paid and how many are volunteers? Of the paid coaches, what is the average remuneration?

    Thank you.

  2. Mr. McCrea

    Thank you for the inquiry. Here are the results:

    Varsity Head Coaches: 21 – Average Stipend: $4,436 per coach

    Varsity Assistant Coaches: 27 – Average Stipend: $2,070 per coach

    JV Head Coaches: 21 – Average Stipend: $3,436 per coach

    JV Assistant Coaches: 21 – Average Stipend: $1,591 per coach

    Frosh Head Coaches: 4 – Average Stipend: $2,945 per coach

    Frosh Assistant Coaches: 5 – Average Stipend: $1,646 per coach

    Athletic Trainer (full year): 1 — $22,850

    Strength & Conditioning Coach (full year): 1 — $8290

    99 Paid Team Coaches – Average Stipend for all team coaches: $2,687

    2 Paid Supplemental Coaches (Athletic Trainer and Strength and Conditioning Coach)

    Volunteers are not paid.

    Please let us know if you have any additional questions.


    Randall Booker, Superintendent

  3. That is a lot of professionals helping 500 student athletes. I wonder what the ratio of professionals to students is for student artists, musicians, mathematicians, scientists, writers and future civic-minded citizens?

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